Having been pretty much stuck at home for the past couple of months, your team is anxious, nervous, and probably financially challenged as well. When you bring your team members back, you need to galvanize and motivate them as quickly as possible. They are the most critical factor in getting the practice back up and running.
Offer a bonus. We recommend offering a defined performance bonus, tied to the first six months after reopening. That time frame is good because it will motivate your team members during the pent-up demand phase as well as help them stay focused past that. Keep in mind that you must be very clear and honest with them that the bonus will only be paid if they hit a specific revenue number you set and communicate to them. Track it every day, keep people focused, and motivate your entire team to go above and beyond.
Don't forget to conduct your morning meeting. Having your morning meeting every day has never been more crucial. It is not only a time for your staff to outline duties and solve any issues but also a great way to set the tone for the day and motivate the team.
Roger P. Levin, DDS, is the CEO of Levin Group, a leading dental management consulting firm, and one of the most sought-after speakers in dentistry. Dr. Levin has authored 65 books and more than 4,000 articles on dental practice management and marketing. You can sign up for the Levin Group Tip of the Day.
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