Regarding the recovery phase, you should be in a mode of preparation. You can't afford to just sit back and wait for the state or federal government to "flip the switch back on," so to speak. When the crisis is over and the U.S. can get back to its normal daily activities, your practice must be ready for action.
Get patients back on schedule. To maximize production, you must focus on bringing in as many patients as quickly as possible for productive treatment. The more patients you can bring into the practice, the more production you will have. This will allow you to bounce back faster.
Don't forget to solidify systems. In the past, practices could perform well and produce sufficient income despite inefficient systems. Today that's almost impossible. Remember, in the recovery phase, it's not business as usual. Practices must maximize efficiency with effective, step-by-step systems. Start by removing anything from your systems that doesn't contribute to the recovery.
Roger P. Levin, DDS, is the CEO of Levin Group, a leading dental management consulting firm, and one of the most sought-after speakers in dentistry. Dr. Levin has authored 65 books and more than 4,000 articles on dental practice management and marketing. You can sign up for the Levin Group Tip of the Day.
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