Dos and don'ts for cosmetic dentistry: Tell the world that you have cosmetic services

Cosmetic dentistry, whether in the form of simple whitening or more complicated procedures such as implants, is usually not covered by insurance. Only by transferring your enthusiasm for cosmetic dentistry to your team and your patients will you achieve significant growth in this area.

Build the team's enthusiasm for cosmetic dentistry. One highly effective way to get staff excited about cosmetic dentistry is to make it personal. Suggest specific cosmetic procedures to team members who would benefit from them. Nothing creates an enthusiastic attitude for increasing cosmetic dentistry like dental team members who have had procedures performed and can share their positive experiences with patients.

Don't assume the team is on board. Levin Group has worked with some practices where the dentist had solid, achievable, and realistic goals for cosmetic production. Unfortunately, the staff did not share the doctor's enthusiasm for the vision. They did not provide the levels of customer service and support needed to gain cosmetic case acceptance, and the goals were not reached. Engage the team, provide additional training ... be proactive in bringing the team on board.