Do's and don'ts for marketing

Internal marketing is the single most powerful way to drive high-quality patient referrals for a dental practice. It is critical to have a minimum of 15 internal marketing strategies in place for an internal marketing program to be effective.

Conduct an email campaign every 30 days. Your email campaign should include an update on the practice and its services, highlights with a focus on quality, and a reminder that the practice appreciates referrals. Keep it short -- the equivalent of one page.

Don't forget to thank patients for referrals. Call every patient who personally refers another patient to thank them. The doctor should make the call. It goes a long way toward building trust and appreciation.

Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email[email protected].

The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.