Marketing

Do's and don'ts for new patient communication
By Dr. Roger P. Levin
New patient phone calls are not solely a customer service call, they're a brand-building opportunity. Dr. Roger P. Levin says these are the do's and don'ts of handling that first patient phone call.
November 11, 2024
Levin Practice Success Resized 400
Do's and don'ts for marketing
By Dr. Roger P. Levin
Internal marketing, when done correctly, can lead to high-quality referrals for dental practices. Dr. Roger P. Levin discusses the do's and don'ts of how to create a synergistic effect with your marketing efforts and patient referrals.
September 3, 2024
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Do's and don'ts for five-star customer service
By Dr. Roger P. Levin
The key to boosting patient satisfaction and garnering five-star review starts with this one monthly marketing practice, writes Dr. Roger P. Levin.
July 15, 2024
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What to do you when your dental practice gets a negative online review
By Jeff Gladnick
A negative review can feel like a punch in the gut. However, viewing the feedback as an opportunity to highlight your dental practice's commitment to patient satisfaction can transform it into an asset. Here's how to respond.
June 26, 2024
Jeff Gladnick.
Dentists, doctors sue Google for 'unfair' reviews
By Karie Neeley Anderson
More than six dozen dentists and doctors in Japan filed a lawsuit on April 18 against Google claiming that the search engine posts unfair reviews and misinformation on its Google Maps navigation app.
April 22, 2024
Check Mark Stars
Do's and don’ts for facing the competition
By Dr. Roger P. Levin
Competition in dentistry is formidable now. Dr. Roger P. Levin outlines the do's and don'ts of carving out a strong position among competing practices.
April 15, 2024
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Embracing the future of dentistry: The top 4 marketing trends for 2024
By Jeff Gladnick
Here are four trends shaping the future of dentistry that author Jeff Gladnick believes will help you attract new patients, build stronger relationships, and ensure your practice thrives.
January 22, 2024
Jeff Gladnick
Do’s and don’ts for customer service
By Dr. Roger P. Levin
Great customer service goes beyond being nice to patients, writes Dr. Roger P. Levin. Here are the do’s and don’ts of creating loyal, lifelong patient customers.
January 8, 2024
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Do’s and don’ts for patient ‘discounts’
By Dr. Roger P. Levin
The term “discount” has long had a negative connotation in dentistry. Dr. Roger P. Levin offers do’s and don’ts on how to create compelling offers for patients that also align with your practice’s goals.
January 2, 2024
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What this expert wants the dental industry to know about social media in 2024
By Kevin Henry
What is trending with social media in 2024, and how will it impact dental practices and dentistry? We asked an expert.
December 13, 2023
Dean Browell
Invisalign maker’s stance on free gun with aligners deal
By Melissa Busch
Invisalign clear aligner maker Align Technology has released a statement concerning a North Carolina practice’s "Grins and Glocks" promotion.
November 14, 2023
Gun Pistol
Free gun with clear aligners promotion offered at practice
By Melissa Busch
An orthodontics practice in North Carolina recently offered a "Grins and Glocks" promotion.
November 9, 2023
Gun Pistol
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