Direct mail specialist branches out into dentistry

Direct mail provider Mudlick Mail is bringing its marketing expertise to the dental market.

This is the first market expansion for Mudlick Mail, which has been providing direct mail solutions for the automotive repair industry since its inception in 2008. Using the company's uniquely targeted campaigns has enabled some repair shop owners to increase sales by as much as 40%, according to the company.

Mudlick Mail hopes to help dentists achieve similar results. The company's research tools are designed to allow dentists to strategically target potential new patients by neighborhood, income level, and other demographic details.

Here are some additional features of Mudlick Mail's programs:

• Free graphic design services
• A free call tracking number to help dentists correctly capture all inbound leads generated by their direct mail campaigns
• The ability to customize offers based on the season
• No contract requirements
• A database matching program that will help identify the best customers in a client's market area
• Free access to a detailed learning center, featuring guidance from a successful dentist with $2 million in sales

Mudlick Mail has 800 customers in the U.S. and Canada, and expects to mail 60 million pieces of mail this year.