Do's and don'ts for the future of the practice

A vision enables the practice to focus on objectives. It maps out a clear direction for your practice over the next three years so the doctor and team can achieve the highest levels of performance and satisfaction. The excitement of pursuing a realistic vision makes working in the practice a more rewarding experience.

Memorize the practice's vision. Your practice will achieve greater success -- and do so more quickly -- if everyone on the team knows what success looks like. That's what a vision statement provides. Created and shared by the doctor, the vision shows where the practice should be in three years. By memorizing it, you'll be inspired to make it a reality.

Don't forget to consistently share information. Some dentists fail to communicate regularly with their team about the practice's vision, daily targets, and yearly goals. Keeping team members in the dark is a recipe for misunderstanding, frustration, and poor morale. By consistently sharing information about the practice's direction, you give staff members a greater sense of purpose and fulfillment.

Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].

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