When it comes to building a successful dental practice, "winging it" rarely works .To be successful, most companies engage in strategic planning. This level of planning is essential in helping companies identify the direction that they will go and what new concepts, expertise, and skill sets will be necessary to head in that direction.
Set goals. Goal setting is the tactical aspect of strategic planning. This is where you establish what you want to accomplish in the next 12, 24, 36, 48, and 60 months. Once these goals are established, you can then begin to create timelines for accomplishing each goal.
Don't forget to perform a SWOT analysis. This analysis examines the strengths, weaknesses, opportunities, and threats (SWOT) of the practice. It is one of the most powerful exercises in which you can engage. Taking a realistic look at the state of your practice through a SWOT analysis will help you to create a viable strategic plan.
Roger P. Levin, DDS, is the CEO of Levin Group, a leading dental management consulting firm, and one of the most sought-after speakers in dentistry. Dr. Levin has authored 65 books and more than 4,000 articles on dental practice management and marketing. You can sign up for the Levin Group Tip of the Day.
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