Do's and don'ts for retaining patients

Many practices today find it challenging to retain patients in the face of competition, changing insurance plans, and the effects of the internet. Because of this, it's imperative that practices employ effective strategies to retain patients so that their patient base remains strong and they always have a healthy influx of new patients.

Keep patients on the schedule. All unscheduled patients are patients you may never see again. They may intend to make an appointment, but when the time comes they may forget or see a marketing ad that promotes another office. Always aim to have 98% of all patients scheduled at all times.

Don't forget to thank your patients. Thanking patients for their referrals, their patience when you're running late, or their loyalty to your practice all go a long way. Making personal calls, sending nice notes, or giving gift cards are all simple ways to show your appreciation and make a lasting impression.

Roger P. Levin, DDS, is the founder and CEO of Levin Group, the leading dental practice consulting firm in North America. For the complete list of dates and locations where you can attend his latest seminar, visit www.levingroup.com/gpseminars.

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