You're the home dental care expert for your patients. Recommend and explain how home care products help maintain oral health. Even if patients don't end up buying products, they'll still see that you care about their oral health -- which will strengthen the practice-patient relationship.
Offer home healthcare products at your practice. When educating patients about home oral healthcare, include recommendations of products you know to be effective and offer to provide them -- at cost or at a discounted price if possible.
Don't forget to evaluate new products thoroughly. The dentist and appropriate team members should be involved in judging whether new home care products will benefit patients. Determine if a product will be easy to use or if it will be used often enough to make the purchase worthwhile.
Roger P. Levin, DDS, is the founder and CEO of Levin Group, the leading dental practice consulting firm in North America. For the complete list of dates and locations where you can attend his latest seminar, visit www.levingroup.com/gpseminars.
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