Do's and don'ts for education: Make business education a priority

The Great Recession and its aftermath have ushered in a host of permanent changes that have forever altered the dental profession. In this new competitive environment, the business of dentistry has taken on far greater importance than in the past. To be successful, dentists must continue to improve their business skills. Along with traditional means of enhancing your knowledge such as reading, courses, or seminars, consider supercharging your learning by starting or joining a study club focused on running a profitable dental business.

Think like a CEO. There is a certain way that today's successful CEOs think and behave that sets them apart. CEOs are energized, compelling, and forward-thinking. CEOs have a vision, set goals, and make decisions quickly. CEOs make their teams feel valued and give them the tools they need to succeed.

Don't forget to put business on your list of CE priorities. To succeed in the new dental economy, you need more than clinical skills. You also need to know how to manage a team and run your business efficiently. Take advantage of the many opportunities for business education, including online resources, books, articles, seminars, and dental organizations and study clubs.

Roger P. Levin, DDS, is the founder and CEO of Levin Group, the leading dental practice consulting firm in North America. For the complete list of dates and locations where you can attend his latest seminar, visit www.levingroup.com/gpseminars.

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