Dentsply Sirona appoints new VP of new Americas RCO

Bruce Peatey. Image courtesy of Dentsply Sirona.
Bruce Peatey. Image courtesy of Dentsply Sirona.

Dental products manufacturer Dentsply Sirona has appointed Bruce Peatey as its group vice president of its new Americas regional commercial organization (RCO).

Peatey, who had been leading the company's Asia Pacific RCO since 2022, will lead the new division, focusing on high employee engagement, according to the company. Peaty has more than 25 years of experience in healthcare, medical devices, and biotechnology, Dentsply Sirona said.

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