1-800-DENTIST has expanded its annual $50 million consumer advertising campaign with a new series of TV commercials aimed at providing its member dentists with new patient leads.
The 30-second spots (and shorter 15-second lifts) address the top reasons consumers have difficulty finding a dentist and motivates them to call 1-800-DENTIST instead of exploring other, less reliable options.
1-800-DENTIST currently reaches approximately 6 million consumers annually, and the new advertising campaign is designed to increase that number by expanding awareness into new markets, the company explained in a press release.
The new commercials, which began airing August 5, continue the "Useless" TV campaign 1-800-DENTIST first launched in 2011. The commercials are the work of Secret Weapon Marketing, a creative agency that has created iconic TV commercials for major brands, including Ikea and the fast-food chain Jack in the Box.
