Dos and don'ts for production per patient

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Educate patients about cosmetic dentistry

In contrast to need-based dentistry, patient education is critical to gain cosmetic case acceptance. With need-based dentistry, patients often accept treatment to alleviate pain. Motivating patients to agree to cosmetic procedures is a much more subtle and comprehensive process.

2009 06 04 09 39 24 473 Disp Do

Spread the word. It is not enough for you, the dentist, to be serious about increasing cosmetic services. Everyone on your practice team must share that vision. Only by transferring your enthusiasm for the vision will you actually be able to achieve your goals for cosmetic dentistry.

2009 06 04 09 39 35 525 Disp Dont

Don't exclude patients for cosmetic services. Educate every patient about the procedures available. While not every procedure is right for every patient, cosmetic treatment will prove popular with many.

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