Rob Medina

Dental Practice
3 things dental offices can do to upgrade their marketing
There seems to be a pattern in the dental marketing industry: The fundamentals of marketing are getting lost in the everyday hustle. To break the pattern, marketing expert Rob Medina shares three ideas that aren't necessarily easy but can generate big returns.
September 28, 2022
2022 09 28 22 00 2664 Woman Paying Dental Clinic 400
DSO
Is having multiple ad agencies making you less efficient?
When it comes to dental marketing, employing several agencies could impede the marketing efforts of your group practice or dental service organization. Expert Rob Medina outlines six benefits of using one agency for your marketing needs.
August 7, 2022
2022 08 08 15 09 6782 2022 08 08 Medina Rob 400
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Top Stories
Legal Scales
Legal Issues
New trial date set for dentist accused of covering up murder
A dentist accused of helping his son cover up the 2023 murder of a 38-year-old woman will not have his day in court until 2026.
Robot Surgery Vadim
Obesity
Bariatric surgery may raise oral disease risk
Kelly Tanner 400
Team Management
Why dentists must have the hard conversation about dental team members now
Dr. Martin Mendelson.
Podcasts
Podcast: Dr. Martin Mendelson on transforming dentistry through behavioral science
Adobe Stock/Angelov.
Vulnerable Populations
Tackling the senior oral healthcare crisis
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New trial date set for dentist accused of covering up murder
By Melissa Busch
A dentist accused of helping his son cover up the 2023 murder of a 38-year-old woman will not have his day in court until 2026.
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Bariatric surgery may alter the microbiota in patients, magnifying their risk of periodontal and other dental diseases.
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Rising labor costs demand frank discussion about performance and culture, says Kelly Tanner, PhD, RDH. Delays will be costly.
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In this podcast, Dr. Martin Mendelson shares actionable steps clinicians can take to banish burnout and step into being effective leaders.
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Dentist accused of disfiguring patients ordered to pay $9.5M
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A judge ordered a dentist to pay $9.5 million to two dozen former patients who claim they were permanently disfigured after treatment.
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Did you know this may speed up tooth eruption?
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Elevated levels of a certain hormone in utero may hasten how early and how many teeth erupt in infants before the age of 6 months.
December 8, 2025
Adobe Stock/ake1150.
Which rebate will get you the most dental patients?
By Ava Barros
Researchers tested offering rebates of four varying amounts and reported that discounts above this amount spurred visits among irregular dental patients.
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Redefining what’s possible with universal composites
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Dr. John Zalesky and the Catapult Education Evaluators provide their clinical feedback of Ultradent's Transcend Universal Composite.
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2025 12 02 Catapult Universal Composites 400
Do’s and don’ts for riding out economic change
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A cooling economy is affecting practices. Dr. Roger P. Levin shares what your practice should be doing to boost production.
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Dental assistant shot at practice ID'd
By Melissa Busch
A dental assistant who was allegedly shot multiple times, including in her face, at a Georgia practice has been identified.
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Tooth loss may be linked to depression
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Patients with tooth loss may benefit from cognitive evaluation and interventions.
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