Toothbrush brand Philips Sonicare has partnered with audio platform Spotify to bring customized playlists to people to motivate them to complete daily rituals, such as toothbrushing.
Inspired by the two minutes twice-a-day toothbrushing dentists recommend, Spotify will use a single song and personalized user data to create customized playlists to encourage listeners to adopt healthy habits and create their best selves.
After building a custom playlist, people have until November 30, 2022, to enter a promotion to win three months free of Spotify Premium and receive 15% off a Philips product purchased on its website.
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