DentalEZ announces integrated sales team

DentalEZ Group has announced a newly formed Institutional Sales Team. Specifically, the company's Institutional and NevinLabs sales teams have joined forces to form a newly expanded Institutional Sales Team that will be in full effect by January 1, 2015.

Moreover, the new Institutional Sales Team model now enables sales representatives to better provide all DentalEZ and NevinLabs products, while allowing for a more balanced selling emphasis through a single point of contact. All sales team members have also received an abundance of cross training to ensure that they are extremely knowledgeable and prepared for a seamless progression.

Vice President of Sales & Marketing Lisa Lee stated in a press release that this merging of two key internal teams will help DentalEZ better serve all customer segments, including dental labs, across the institutional channel.

"Our Institutional Sales Team can now focus on smaller geographic areas that will in turn allow increased frequency to better serve existing customers and the opportunity to manage a robust pipeline for future business," she said.