Crest launches new at-home strips for tooth sensitivity

Crest has launched the Crest Sensi-Stop Strips for at-home treatment of tooth sensitivity.

Crest Sensi-Stop Strips for at-home treatment of tooth sensitivity. All images courtesy of Crest.

The small, flexible, and semitransparent strips provide targeted, immediate, and long-lasting tooth sensitivity relief, according to the company. One strip is used for 10 minutes for relief for up to one month.

The strips are designed to cover the outer gumline of sensitive teeth and contain dipotassium oxalate desensitizing gel on one side, building a barrier that helps stop sensitivity pain by blocking exposed dentinal tubules, according to Crest. Dentinal tubules, the microscopic channels that lead to nerve endings, can be exposed due to enamel loss, receding gums, and other factors.

More than 50% of people will experience tooth sensitivity at some point in their life, according to Crest. Research finds that only 4 out of 10 sensitivity toothpaste users are satisfied with their sensitivity toothpaste, which served as a primary motivation for bringing Crest Sensi-Stop Strips to market, the company stated.

The strips are designed to cover the outer gumline of sensitive teeth.

Suggested retail prices for the new Crest Sensi-Stop Strips are $19.99 (six count), $27.99 (10 count), and $34.99 (12 count). The strips are available for purchase at drugstores and mass retailers throughout the U.S.