Making the most of the new banner ad formats

In February 2013, all of the IMV Publishing sites (AuntMinnie, AuntMinnieEurope and DrBicuspid) will be introducing a series of three new ad formats to help reduce clutter on the site and help our sponsor partners engage more with readers. For detailed information on the specs for submitting portrait ads click here now.

In February 2013, all of the IMV Publishing sites (AuntMinnie, AuntMinnieEurope, and DrBicuspid) will begin offering new ad formats for our sponsoring partners. We’re very excited about this for a couple of reasons. First of all, we’ve reduced the total number of ads on the page in order to clean up the experience for our members, and the new ad sizes will make it easier to tell your story in a creative way.

The new Interactive Advertising Bureau (IAB)-approved ad sizes are the Super Leaderboard (970w x 90h) and the Half-Page (300s x 600h) that can expand to a 600w x 600h pixel size. The expandability of the Half-Page ad format offers some truly intriguing possibilities for those who want to take advantage of it.

So the question becomes, “What can we do with this additional space?”

Here are just a few ideas:

• Display a larger picture to show more detail.
• Show tweets from your Twitter account.
• Create a small lead collection form with an incentive to fill it out.
• Display a polling question.
• Play a video.

Coming soon -- We’ll be adding code samples and deliverables for these new formats to help jump start your creative team and allow you take full advantage of this new formats. We'll be adding samples for:

• Scrolling images so they appear to be moving within the ad.
• Displaying a lead collection form within the ad.
• Streaming video from your YouTube channel into the ad.
• Linking your ad to your Twitter feed and more...

We’re excited about these new ad sizes and are looking forward to seeing our sponsor partners use it to engage our readers. If you have other questions, ideas, or suggestions that about these ads, please e-mail us at [email protected].

 

 

Half-Page Ad Sample

Half-Page ad shown at actual size.