Oral-B unveils new products at U.K. dental conference

Oral-B introduced the Test Drive power brush trial program, Cross action brush head, and SmartSeries electric toothbrush with Bluetooth 4.0 connectivity at the recent British Dental Conference and Exhibition 2014 in Manchester, U.K.

Oral-B's new Test Drive power brush trial program includes specialized handles that allow multiple users hygienic access and also includes refills featuring a Triple-Protection-System.

• A sealing insert within the specialized refill head works with the specialized handle to help prevent saliva from entering the handle.
• A specially designed protective covering works in combination with the sealing system to help provide extra protection against soiling of the handle.
• The cleaning and disinfection procedure, in line with international standards, ensures a hygienic next use.

Oral-B also showcased the new Cross Action brush head with angled bristles and its new SmartSeries toothbrush, an interactive electric toothbrush with Bluetooth connectivity that helps create more personalized brushing routines, according to the company.

Test Drive will be available in-practice to a limited number of dental professionals for patient trials from July 2014.