Aspen Dental has signed on as the primary sponsor of NASCAR driver Danica Patrick's No. 10 team of Stewart-Haas Racing.
Aspen will sponsor two NASCAR Sprint Cup Series races beginning in 2014. Patrick will take to the track in the new blue and white No. 10 Aspen Dental Chevrolet SS on March 9 at Las Vegas Motor Speedway and August 31 at Atlanta Motor Speedway.
The company also hopes to raise awareness about the importance of oral healthcare with the sponsorship.
GoDaddy will continue to serve as the primary sponsor for Patrick and the No. 10 team at all other Sprint Cup races. When not serving as primary sponsor, Aspen Dental will be an associate sponsor with placement on the B-post and lower-rear quarter panel of the No. 10 Chevrolet, with additional placement on the upper chest of Patrick's uniform.
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