Patterson Dental's Grins for a Good Cause initiative has raised more than $650,000 to increase awareness of breast cancer and support underserved women with the disease.
For the last three years, Patterson branch offices have partnered with breast cancer organizations and hosted events focused in their communities, the company noted in a press release. Any proceeds not given to local organizations go to Susan G. Komen for the Cure.
In addition to fundraising events, Patterson's local sales forces distribute Grins for a Good Cause flyers containing products that are pink. This year's flyer featured the story of a breast cancer survivor whose diagnosis strengthened her resolve and her family.
More than $87,000 in proceeds from the flyers (including a corporate matching gift from Patterson) was given back to Patterson branches to distribute to organizations in their respective communities.
