Procter & Gamble (P&G) and the U.S. Olympic Committee (USOC) announced a sponsorship alliance in which the company will become an official sponsor of the U.S. Olympic teams for the Vancouver 2010 Olympic Winter Games and the London 2012 Olympic Games.
P&G is currently the official USOC sponsor of the following categories: personal and beauty products, household cleaning products, oral care products, prepackaged potato snacks, and cold, flu and stomach remedies.
Multiple P&G beauty brands, including Crest, Oral B, and Scope, are part of the Team USA deal.
P&G's Team USA marketing alliance will include individual athlete partnerships, print and television advertisement campaigns, public relations, special consumer and customer engagement events, online activation, and Team USA branded in-store merchandising.
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