Advertisers are always looking for new ways to reach their audience. So perhaps it should be no surprise that ads have now appeared on dental bibs.
Dentists in Utah are draping their patients with bibs that warn about the dangers of underage drinking, the Associated Press (AP) reports.
The new bibs read, "Alcohol does to a teen's brain what sugar does to teeth," according to AP. The news service reported that the ads are targeted toward parents because they are the top influence of whether children drink alcohol.
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