Crowdfunding a payment option for orthodontics?

Patients in need of financial assistance can create profiles and personal campaigns on a new website, www.peelpoints.com, that allows members to raise money to finance orthodontics, cosmetic dentistry, plastic surgery, LASIK, or even a spa visit or tanning package.

The site, developed by Peel, provides a registry point to raise funds for these procedures and services. Recurring beauty needs such as hair coloring or nail services also can be budgeted for and financed through the website, the company noted in a press release.

Peelpoints pays the provider of procedures directly to guarantee the funds are raised for the stated purpose and to create relationships between the providers/surgeons and Peelpoints. Less expensive services and products are paid with a Peel stored value card mailed to the member.

Website members are encouraged to engage in fundraising campaigns that promote their aesthetic registries on social media sites. Peelpoints uses individual marketing kits to assist members in fundraising. Unique individual Quick Response codes (QR codes) and peel marketing cards are useful in face-to-face fundraising. Most contributions are $10 to $20 and come from friends and family members on social media sites, the company noted.

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