OHA, Dental Trade Alliance team up for public campaign

Oral Health America (OHA) is gearing up to launch its second annual Fall for Smiles public messaging campaign, conducted in collaboration with Oral Healthcare Can't Wait, an initiative of the Dental Trade Alliance.

The campaign begins in September and runs through October to promote messages to consumers about the importance of self-care, good nutrition, regular dental visits, and tobacco avoidance in maintaining oral health.

During the campaign, OHA will announce the results of a public opinion survey on consumers' knowledge about oral health. Sponsored by Oral Healthcare Can't Wait and Plackers dental flossers, the survey will ask questions about oral health care practices, including brushing and flossing and how families are prioritizing their spending during this time of economic uncertainty.

Previous OHA surveys have shown that adults are unaware of the role that infectious bacteria play in tooth decay, and that children are brushing and flossing less often then parents think they should.

The campaign encourages dental care providers to reach out to their patients and communities as outlined in a participation booklet created by Patterson Dental. Visit Oral Health America website for free downloads and promotional materials, such as coloring sheets, posters, a social media guide, template letters to the editor, and more.

Fall for Smiles is sponsored by OralDNA Labs, Oral Healthcare Can't Wait, Ivoclar Vivadent, Patterson Dental, Plackers Dental Flossers, and Trident.