New GSK website offers customized oral health plans

May 3, 2010

As part of its goal to improve the oral health care habits within families, GlaxoSmithKline (GSK) has launched an online resource, WealthOfOralHealth.com, for people seeking oral health information and personalized oral care plans.

A recent survey of U.S. moms, conducted on behalf of GSK Consumer Healthcare, found that 69% feel that meeting the specific oral healthcare needs of each family member is very important. However, nearly half (48%) reported using a "one-size-fits-all" approach when it comes to oral healthcare products in their home.

The online national survey of 1,023 U.S. mothers, ages 25 and older, was conducted in March 2010 by Richard Day Research.

"The new study confirms that families look to mom to know which oral healthcare products are best for them," said Colin Mackenzie, vice president of oral care marketing for GSK Consumer Healthcare. "We wanted to create an easy-to-use tool that will arm them with information needed to make informed decisions for their family's oral healthcare regimens."

By visiting WealthOfOralHealth.com and completing a brief survey, people can immediately receive a customized plan for each family member, addressing important conditions ranging from bad breath, cavities, acid erosion, and sensitive teeth.

GSK is donating $1 to Oral Health America (OHA) for every person who completes a customized oral healthcare plan on the site. The donation will consist of both financial and product contribution of up to $100,000 to help the OHA in its efforts to provide oral health resources and products, such as toothbrushes and toothpastes, to underserved communities in the U.S.