Align Technology's Invisalign brand has become the "Official Smile" partner of the New Orleans Saints in the National Football League (NFL).
The multiyear partnership will focus on building awareness and generating demand for Invisalign treatment across social and digital platforms to engage consumers and highlight the benefits of the clear aligner treatment, according to Align.
The Invisalign brand and the Saints have also teamed up with defensive end Cam Jordan to promote his Invisalign treatment experience and provide eight members of the New Orleans-based Youth Empowerment Project with Invisalign treatment, the company said.
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