Align Technology's Invisalign brand has become the official clear aligner sponsor of the National Football League (NFL).
Through the agreement, the NFL will feature the Invisalign brand in multimedia advertising during the NFL season and off-season, including at league events and through the use of in-office marketing. It also allows Align to utilize the extended network of NFL-sponsored channels to connect with dentists and consumers.
In addition, patients will be able to support their favorite NFL team with officially licensed aligner cases, and dentists and orthodontists who offer Invisalign will also be able to access NFL-branded assets. Align will also support NFL community initiatives, including the organization's youth-focused programs.
In addition to its new league-wide sponsorship, Align will continue to sponsor two NFL teams, the New England Patriots and the San Francisco 49ers. The company will also expand Invisalign's "Official Smile" designation to 11 NFL organizations.
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