We recognize that "bad years happen to good dentists." While some events -- such as a major local employer relocating or a new competitor opening nearby -- are beyond your control, they highlight the importance of strategic planning. Rather than dwelling on the past, your time is best spent focusing on remaking the present and developing a forward-looking strategy.
Tap into your inner optimist. Most business owners, including dentists, are optimists. You have to be -- what’s the point of owning a practice if you don’t believe you can succeed? However, a tough year can send your inner optimist into hiding. Dig deep and rediscover the positive outlook that’s so vital for running a successful dental practice. Or, to put it another way, what patient wants to see a pessimistic dentist?
Don’t forget to listen to your team. Your team has firsthand knowledge of management systems, processes, equipment, and patient experience. Their comments and suggestions should be viewed as valuable insider information. Not every idea will be a home run, but you don’t want to ignore good feedback either.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].
The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.
