5 secrets to mastering dental events like a pro

The pandemic taught us many things, one of which is that face-to-face dental events are here to stay! We've dabbled in the virtual realm, from marathon Zoom sessions to interactive, gamified gatherings where avatars mingle. Yet nothing quite beats the magic of being physically present, sharing laughs, and exchanging hearty handshakes (or hugs) with both old friends and new acquaintances.

Walking into your first dental event solo can feel daunting! But, trust me, I've been flying solo to these events for years, and it's all about the courage to step into the unknown. With practice, you'll soon be networking like a seasoned pro. Dental events are a great boost to your career, whether you're planning to stay chairside, venture out, or anything in between.

Melissa K. Turner.

As someone who belongs to a niche group of millennials who cherish attending live conferences and masterminds, I find myself intrigued by the younger crowd at these events. Spotting someone under 30 on the trade show floor? It's my cue to casually wander over and strike up a conversation!

Having clocked in 76 events over the past four years (yes, I've kept count!) and launched a few of my own, I've discovered the knack for navigating these events like a true pro. Here's a lighthearted guide to making the most of your dental event experience.

Walk in with a plan

About a month before the event, dive into the lists of vendors, sponsors, and speakers. Reach out to those who catch your interest -- be it potential mentors or intriguing products. Planning ahead can significantly expand your network and knowledge. Remember to download the event app, chart your course through the exhibit hall, and schedule your sessions. Don't forget to leave some room for spontaneity. Who knows where it might lead?

Amplify your networking game

To maximize networking, I announce my attendance on social media a week prior. This sets the stage for meaningful and intentional connections. On Day 1, I stroll through every exhibitor aisle with my phone tucked away, head up, ready to engage with new products or colleagues.

The real networking magic, however, unfolds in the evenings at the headquarters hotel bar or evening parties. Need an invite? Just ask fellow attendees about any happenings because they'll usually be in the know. Don't forget to exchange contact information. Go old school and give out business cards (I still do!), swap virtual cards, connect on social media, or even send a quick calendar invite. What good is networking if there is no follow-up?

Get creative with the courses you attend

Just because you're a hygienist doesn't mean you should shy away from learning about composite materials or business management. Venture into sessions with dental assistants, office managers, and more. Keep your phone stowed away and your head up. Those precourse moments can be golden networking opportunities!

Dress for confidence

Forget the old adage of "dressing for success." Gone are the days when we wore crisp blazers and closed-toe shoes to professional events. Today, it's all about dressing for confidence!

Choose attire that makes you feel authentic and comfortable. On the flip side of that same coin, know that how you show up does have an impact on others. A personal brand can be a powerful thing and simultaneously allow you to convey a message while helping others easily recognize you.

For example, since fashion is a passion of mine, my strategy is to dress in statement clothes. You wouldn't believe how many friendships and business partnerships have resulted from a stranger breaking the ice to say to me, "Nice pants!"

Rest, recharge, and rehydrate

I like to think that I'm an extrovert, but the truth is, I'm an ambivert. An ambivert is typically someone who is an introvert but operates as an extrovert. What this means is when I'm on, I'm on! I'll go hard until I can't go anymore! I'll chat for hours on the exhibit floor until my voice is hoarse, then briefly drop in at three different evening events only to close out the dance floor. (Can you network on the dance floor? Absolutely!)

So how do I recharge? When I arrive at my hotel room, I typically order a case of water, electrolyte mixes, and healthy snacks to keep on hand. I sleep in, start my day with yoga, and then review the day's itinerary. I carry multiple pairs of shoes, a power bank for my phone, an array of over-the-counter meds (better safe than sorry!), and a large bag that can carry it all. Know your limits, schedule in time to zone out, and certainly plan to sleep on the plane on the way home!

Attending dental events is a wise career investment, whether you're sticking with the status quo or exploring new horizons. It might feel intimidating at first, but after a few events, you'll become a pro at navigating these enriching experiences.

Melissa K. Turner is the senior executive consultant and chief hygiene officer at Cellerant Consulting Group. She leads the Cellerant Best of Class Hygiene Awards. She is a founding board member of the American Mobile & Teledentistry Alliance and co-founder of the Denobi Awards and the National Mobile & Teledentistry Conference. Turner’s newest launches include Smile Proud, an advocacy organization built to support current and future LGBTQIA dental professionals, as well as I, Woman, a podcast for women founders, executives, and entrepreneurs. Turner can be reached at www.MelissaKTurner.com.

The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.