By its nature, a dental practice connects with and depends on the goodwill and support of a large number of its neighbors. For this reason, it's good business -- and the right thing to do -- to participate actively in your practice's neighborhood. Your objective is simple: Engage in community affairs in such a way that everyone thinks of you as not only a skilled and caring dentist but also as a good neighbor.
Identify signature causes you can support. There are probably one or two issues -- health problems or community needs -- that matter to you and your staff personally. Commit your practice to at least one such cause. Using communications channels such as your website and signage at events informs people about your commitment and about staying involved for the long term.
Don't only contribute money -- offer your time and services. Many charitable organizations need volunteers. Hands-on involvement can build practice team spirit and lead to the formation of personal relationships throughout the community. Free dental services for underserved people provide high value at a relatively low cost to you, and it reinforces your positive identity as a local dental practice.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].
The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.
