Practice Management Insider: Creating culture in your office

Dear Practice Management Insider,

When you are marketing your practice, do you promote your services, or do you promote your practice's culture? Scheduling Institute President Jay Geier writes that culture within your office doesn't come immediately, but the long-term benefits of creating one are well worth it. Read his column here.

In other Practice Management Community news, Dr. Roger P. Levin notes that while new patients may learn about your practice online, many potential new patients will still connect with your practice by phone. When they do, your front desk staff should be prepared to create an excellent first impression. Learn how in his latest Practice Success column.

Many practices struggle with developing a strong, loyal patient base, yet this is one of the keys to building a successful practice, writes practice management consultant Sally McKenzie. She offers six tips to help you retain your patients and grow your practice. Read her column here.

Also in Practice Management Community news:

• Sikka Software has updated its Practice Mobilizer app.
• Birner Dental Management Services has reported a decrease in both revenues and earnings for the third quarter.
• The Washington State Office of the Insurance Commissioner has issued a cease-and-desist order to a dentist who was selling a loyalty program membership to patients.
• The Federal Trade Commission has released advice to practices on how to avoid and respond to ransomware attacks.