Colgate rolls out Colgate Professional Direct

Colgate has launched a new website that allows dental professionals to make Colgate product recommendations to patients and send products directly to their homes.

The site, called Colgate Professional Direct, helps dentists and their staff make product recommendations to patients via text or email. Patients can then click on a link and order the products at a discount, the company said. Dental professionals who use the site will receive 10% of sales amounts, which they can direct, if they wish, to the Colgate Bright Smiles, Bright Future program, according to the firm.