Procter & Gamble (P&G) brands Oral-B and Crest have launched Tooth Fairy in a Box, which aims to help parents turn a visit from the fantasy sprite into better brushing habits for their children.
Tooth Fairy in a Box. Image courtesy of P&G.The box contains the following products that aim to help parents engage with and educate their children:
- Oral-B kids electric rechargeable toothbrush
- Kid's Crest Strawberry Rush toothpaste
- The Littlest Tooth Fairy bedtime book
- Brushing chart and stickers
- Tooth holder door hanger
- Tooth Fairy letter and envelope
- Selfie photo frame
- Guide for parents
The 30-day chart and stickers help track and encourage good habits, according to the company. Kids can place a yellow sun on the chart after brushing in the morning, a blue moon for brushing before bed, and a red apple for eating a healthy snack. The door hanger can be used to store a lost tooth until the Tooth Fairy arrives.
The box comes with a 60-day, money-back guarantee and can be purchased by visiting ToothFairyinaBox.com. The box costs $34.99 plus shipping and taxes.
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