GSK Consumer Healthcare has launched its new Sensodyne Rapid Relief sensitivity-relieving toothpaste in the U.S.
The toothpaste contains stannous fluoride and is formulated to create a gel-like scaffold over exposed dental tubules to protect a tooth's sensitive areas. People using the toothpaste twice daily may experience pain relief in as few as three days, according to GSK.
The product is available at major retailers and online in two flavors: mint and extra fresh.