Procter & Gamble (P&G) has filed a lawsuit against CAO Group alleging that CAO is violating P&G's intellectual property by manufacturing and selling its Sheer White, Sheer FluorX, and Sheer DesenZ products.
The lawsuit is intended to protect P&G's investment in its Crest Whitestrips products, the company noted in a press release.
However, CAO Group claims that it developed and innovated its own proprietary technology used in the Sheer White, Sheer DesenZ, and Sheer FluorX for teeth whitening, desensitizing, and fluoride treatment, respectively.
Sheer FluorX and Sheer DesenZ are the only products in the market to deliver desensitizing and fluoride agents to teeth surface in film format, according to a CAO Group press release.
