CDA endorses Demandforce

The California Dental Association (CDA) has selected Demandforce, a web-based customer communications and reputational marketing software platform, as its endorsed provider of online patient communications.

p>"Today's reality is that patients are online and are using email and text-messaging on a daily basis," said Lyndon Low, D.D.S., chair of the CDA Council on Endorsed Programs, in a CDA press release. "In Demandforce, we see a best-in-class solution that gives CDA member dentists a more effective means of communication between their practice and their patients."

The Demandforce system offers end-to-end patient life-cycle management to attract new patients, retain existing patients, reactivate lost patients, and reduce no-shows, while enabling the practice to build its online reputation, according to the release. The system gives business users insight into their practice's health by measuring patient satisfaction and revenue generated through all of their Demandforce activities.

The function of the Council on Endorsed Programs is to find industry-leading service providers that offer the best value to CDA member practices and their patients, the CDA said. During the review process, the council evaluates the technology or service, performs interviews with existing customers, and makes certain that support and customer service satisfaction will reach the high standards set by the CDA.

"The role of CDA Endorsed Programs is to find the best companies for our members, so we help them make an informed decision that positively impacts their practice. After a thorough evaluation of all the available systems in the marketplace, Demandforce was the clear choice for our endorsement," said Evet Dickinson, manager of CDA Endorsed Programs.