Editor's note: Richard Geller's column, Marketing Madness, appears regularly on the DrBicuspid.com advice and opinion page, Second Opinion.
EMERGENCY?
If you are experiencing a dental emergency, then you must call this FREE RECORDED MESSAGE to find out what you must do to get rid of your pain and discomfort and what you can do about your emergency immediately!
24-Hour Toll-Free Recorded Message
Call Toll Free 1-800-555-1212
If you haven't sent out a small postcard with the above message on it, you may have missed one of the most proven methods for getting new patients at low cost.
And you can follow up that message with this one:
New Implant Breakthrough
You can now get tooth implants at a surprisingly low cost -- and get them in often only one visit. Call this free recorded message for the details on how the new dental implant breakthrough can give you teeth as good as real ones, for less than you thought possible.
Call 24-hour toll-free recorded message 1-800-555-1212
Why does this approach work so well?
The free recorded message removes any threat of "being sold" or high-pressured.
The message can be any length, even 10 minutes. People who are interested will listen. It is essentially an entire sales letter, delivered verbally.
And here is something magical you can do to enhance it: Use "push one" technology so that the end of the message states, "Now, if this is something you are interested in, please push 1 on your phone and I'll transfer you to someone who can take down your information, and let us get in touch with you."
Your system transfers the number to a live call center, 24 hours a day, seven days a week. The call center operator can ask your caller a series of questions to qualify the caller and make the next steps simple and easy.
Because chances are, when the caller needs you or wants you, your office is closed. A live operator can gather information from your caller and e-mail it all to you so it's waiting for your team the next business day your office is open.
The free recorded message is proven and tested. You can use it, along with a simple, cheap 4 x 6-inch postcard and the price of postage, to go gangbusters even in these tough times.
And for more tips, please visit Cases4Dentists.com and get my $60 book on case acceptance and dental marketing completely free.
The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.
Copyright © 2009 DrBicuspid.com
