The ADA is dissolving its business relationship with ADA Intelligent Dental Marketing (ADAidm), a joint venture with ADA Business Enterprises (ADABEI), a wholly owned subsidiary of the ADA.
ADAidm has experienced "significant production and operational difficulties," the ADA stated in a press release.
"The ADA leadership regrets that this has occurred. After careful consideration, ADABEI has determined that the best solution for our members, ADAidm customers, and the ADA is to resolve outstanding contractual obligations and to dissolve our business relationship with ADAidm."
ADAidm will provide customers with a full refund for paid undelivered goods and services on their contracts with the company, according to the ADA. Refunds will be made within 60 days. Customers are being notified, and a special team is working to resolve customer issues.
ADABEI announced the formation of ADAidm in February 2007 to help ADA members build and market their dental practices. ADAidm offered a comprehensive suite of customized dental marketing products and services designed to attract and retain customers, including direct mail, Web site development, advertising, and logo and identity development.
The ADA Board of Trustees has appointed ADA trustee Robert Faiella, D.M.D., to be chair of ADABEI and resolve the ADAidm issues, as well as oversee the successful ongoing ADABEI programs. The ADA Board has directed teams at ADABEI and ADAidm to work diligently to resolve the ADAidm situation.
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