Greg Pangeditorial@drbicuspid.comDental PracticeThe dentist's guide to optimizing local searchMany patients start their search for a new local dentist online, and optimizing your local search ranking delivers the highest return on investment for online marketing tactics, research shows. Greg Pang of healthcare management company PatientPop shares steps you can take to improve your practice's online presence.September 21, 2016Page 1 of 1Top StoriesLegal IssuesDentist files antitrust lawsuit against insurersA dentist filed on March 31 a U.S. antitrust lawsuit against multiple insurers, including Zelis Healthcare and UnitedHealth Group.Imaging & CAD/CAMPatients don't like what they see on their intraoral scansImaging & CAD/CAMImaging aids in removing aspirated drill head from patientImaging & CAD/CAMAI may be better at this than orthodontistsImaging & CAD/CAMCase #787: 32-year-old woman with lesion on the left mandible