How many times each week do you see children in your practice who probably aren't brushing enough? According to an article from Mobile Marketer, two of Procter & Gamble's (P&G) brands, Crest and Oral-B, are taking a novel approach to this widespread problem.
Partnering with the ChoreMonster app, for a month the company is offering exclusive content and offers when children watch a video and engage in the "chore," which in this case is brushing their teeth.
The P&G brands created a 45-second video to help educate children on the proper technique of teeth brushing. After they have watched the video and brushed their teeth, they can earn "Orby," an Oral-B branded monster, according to Alex Bowman, director of marketing and business development at ChoreMonster.
But children aren't the only target market. When parents choose the toothbrushing chore, a "full-page, interstitial ad from Oral-B and Crest" pops up. If consumers click on the ad, they are directed to Oral-B's website, where they can complete and mail a rebate form for a $5 coupon.
