Oral-B brushing app guides oral care

Oral-B has launched its Oral-B App that connects with any Oral-B power brush for guiding brushing routines.

The app is meant to help users quantify and visualize the quality of their brushing sessions, explained Stephen Squire, global marketing director for Procter & Gamble Oral Care.

Here are some of the features:

• Automated activation of a brush timer through recognition of the brush motor sound for dentist-recommended two-minute sessions
• Timer function with quadrant guide for even and thorough cleaning throughout the mouth
• Statistics function charting brushing sessions in weekly and monthly views to keep track of progress
• Brushing instructions and oral health tips

The app also has a content feed with calendar events, news, weather, and oral care tips to help users sustain their attention for the entire two-minute session. It also notifies users when it's time to change their brush heads. The app can be manually activated for manual toothbrush users, recording the length of each brushing session.

The Oral-B app is the first of more data-driven digital tools to come, the company noted.