Philips launches new power toothbrush

Philips Sonicare has added new power toothbrush to its product line, the FlexCare Platinum.

Sonicare FlexCare Platinum addresses aggressive brushing with an intuitive Pressure Sensor to guide proper brushing technique. The handle vibrates when too much pressure is applied, alerting users when they are brushing too hard, the company noted in a press release.

The toothbrush also features the new InterCare brush head, which has bristles of different lengths to clean different parts of the teeth and periodontal tissue. The InterCare brush head has reminder bristles that fade to indicate when it's ready to be replaced.

Users can choose from three individual brushing modes (clean, white, and gum care) and three corresponding intensity settings (high, medium, and low) to deliver a cleaning action for their specific needs.

Sonicare FlexCare Platinum is available for a suggested retail price of $179.99. A model with an ultraviolet (UV) sanitizer that removes up to 99% of select bacteria from the InterCare brush head is also available, for a suggested retail price of $199.99.

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