Colgate-Palmolive is partnering with the Hispanic Dental Association (HDA) to launch Colgate's 2013 Oral Health Month campaign, which began July 1.
This annual campaign is designed to help educate Hispanic-American families about the importance of proper oral care through this year's theme, the company noted in a press release.
In partnership with the HDA, Colgate's Oral Health Month will help reach Hispanic communities by delivering bilingual oral health education resources online and by providing free dental screenings to children in need through Colgate's Bright Smiles, Bright Futures fleet of mobile dental vans.
In addition, consumers will be encouraged to take charge of their smiles by pledging to practice healthy habits online at Colgate.com/OHM or by texting "SONRIE" to 24474. For every pledge submitted during Oral Health Month, a dental clinic in one of the chosen cities nearest the participant will receive $1 worth of Colgate oral care products, for a minimum donation of $5,000 value and a maximum donation of $10,000 value per clinic, up to $80,000 worth of oral care products overall.
