Tom's of Maine has launched a new toothpaste, Wicked Cool, a natural toothpaste for kids 8 years old and older. The toothpaste is made without dyes, saccharin, or artificial flavors, according to the company.
The new toothpaste with fluoride cleans gently, helps fight cavities, and strengthens enamel. It has a mild mint taste and is designed as an in-between option to help kids age 8 and older transition from fruit-flavored toothpastes to the strong mint flavors found in adult toothpaste, according to Tom's of Maine.
The toothpaste has a suggested retail price of $3.29 and is also available without fluoride.
Tom's of Maine is the only brand to offer both natural children's rinse and natural toothpastes that are accepted by the ADA to help prevent caries and promote healthy teeth for kids, the company noted. Its Juicy Mint children's anticavity fluoride rinse provides additional cavity protection over brushing alone, and has no artificial dyes, sweeteners, or flavors.
Tom's of Maine gives 10% of its profits to the community, and this winter the company is celebrating 10 years of its Dental Health for All program. To date, the company has donated $1 million to community dental clinics and has made more than 200,000 additional patient visits possible.
