Crest Oral-B has launched a partnership with dental hygienists at CareerFusion, a dental professional career retreat, to gain a better understanding of the current needs and preferences of dental professionals in the U.S.
During a meeting earlier this month in Daytona, FL, Crest Oral-B celebrated the anniversary of 100 years of dental hygiene by thanking CareerFusion hygienists and revealing its plans to show its gratitude throughout the year at dental conventions, in trades, and through promotions on the Crest Oral-B Dental Professional Facebook page.
Throughout the four-day conference, Crest Oral-B hosted several round-table and one-on-one discussions with the attending dental professionals to better understand their needs, how the brands could support them, and what tools enable them to succeed in their profession.
