DentalEZ has introduced DEZiree the Dental Hygienist, the star of a new video blog called the the DEZiree Show.
DentalEZ hopes to make the host a familiar face in the dental community, the company said. DEZiree will star in a weekly video blog that interested hygienists and dental professionals can opt in to view through weekly e-mails. The blog provides weekly updates of information and news regarding topics geared solely toward the dental hygiene profession.
The new blog will be an ongoing showcase of DEZiree presenting 30- to 90-second video segments. DEZiree will present the latest industry news, exclusive promotions, new product announcements, and tales from the chairside that dental hygienists will identify with through their everyday personal and professional experience, DentalEZ said.
"Currently, dental hygienists are using the Internet and social networks more and more," said Randy Arner, vice president of marketing for DentalEZ, in a press release. "We created DEZiree to be the face of dental hygienists everywhere. We think hygienists will identify with many of the trials and tribulations that DEZiree faces every day."
The new DentalEZ blog also features a forum for dental hygienists to discuss daily events and products among their peers.
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