With the opening of the 2010 Olympic Winter Games February 12, Crest is spotlighting its role as the official toothpaste sponsor of the U.S. Olympic Team and the advantages the company says Crest Pro-Health brings to athletes and consumers alike.
Crest Pro-Health, which offers sensitivity protection in addition to oral care, is especially relevant for athletes who train in cold weather and experience distracting teeth sensitivity, according to the company.
"I spend eight hours a day on and off the ice training with my team, and since using Crest Pro-Health I've noticed a significant difference in the way my mouth looks and feels," said Julie Chu of the U.S. Olympic Women's Ice Hockey Team in a press release. "Sensitivity is no longer an issue for me."
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