New AAPD campaign promotes early checkups for kids

The American Academy of Pediatric Dentistry (AAPD) has unveiled a new campaign designed to educate parents and caregivers on the need for early checkups and regular oral care for children.

Carrying the new tagline, "America's Pediatric Dentists, The Big Authority on Little Teeth," the new consumer branding initiative is the start of a consumer-focused effort that will include a broad awareness campaign launching in 2014.

That awareness effort will be coordinated with the rollout of the Patient Protection and Affordable Care Act (ACA), when an estimated 3 million children are expected to immediately gain dental insurance coverage under state health insurance exchanges, and an additional 3 million will gain coverage under Medicaid.